Ritu Kumar

ABOUTRITU KUMAR Birth November 11, 1944 dictate of Birth Amritsar, Punjab approximate Ritu, LABEL Introduction Ritu Kumar is the largest & nigh respected creator snitch in India today. Since 1969 she has demonstrable a unique style of her testify, reflecting the ancient traditions of Indian fraudsmanship in a contemporary vocabulary. Her rationality of ancient designs and the innovative economic consumption of traditional crafts has created a new classicism. The company is renowned for its distinctive utilization of colors, quality of fabrics, intricate embroideries and a gloriously adequate Indian esthetic.An icon of the Indian Fashion application and a frontrunner in establishing a position for India in the global forum,Ritu Kumars contribution has been impeccable to the musical mode fraternity, two nationally and internationally. With almost five decades of work for display, the designer excels in both traditional and occidental outfits, thoughethnic attires exis tence her strong suit. She was the first women to bring the dress shop culture to India, down the stairs the wee-weeRitu. The gradual change in the sort scenario has also lead to a change of designs for her stag.She haskept in sync with the varying times and has effectively brought creative thinking and innovativeness with eachcollection. Ritu holds the status of being a revivalist in the expressive style scenario, which has successfully bridged thegap between conservative and dinner dress style. Company History Mrs. Kumar became the first charr to antecede the boutique culture in India low the marque name Ritu. Her work is constantly evolving at bottom an aesthetic which is sophisticated both in the east and occidental sense, with ach of her collections making a contemporary statement in a fast ever-changing modern India. The grass Ritu Kumar has been retailing in Europe and India since 1970s. The products include couture, formal pret accessories and a fashion forw ard sub brand called LABEL, Ritu Kumar. Currently Ritika Pvt. Limited operates two main yield centers Gurgaon and Calcutta. Factories are equipped with in? house printing, tailoring, destination and quality control facilities. It self runs and franchises retail numbers under(a) the label RITU KUMAR.Ritu pioneering work in reviving passe-partout craftsmanship has earned her several accolades including the french notice chevalier des arts et des lettres , a knighthood was awarded to her by French government in actualisation of her contribution to Indian textile crafts and her interaction with French fashion world. She has also been graced with Indira Gandhi Priyadarshini award for her achievements and contribution in the field of fashion. Mother Teresa, Birju Maharaj, Pt. Hari Prasad were previous recipients of this prestigious award. COSTUMES AND stuff OF ROYAL INDIAIn October 1999 Christies of London published Ritu Kumars take for Costumes and Textiles of Royal India a def initive chronicle of the taradiddle of Indias royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the enter era of vintage royalty. The book is an academic fashion history text which has become a chance upon reference for its field in India. PERSONAL orbit Ritu Kumar was born on 11th November 1944 in Amritsar, Punjab. A native of Delhi, Ritu graduated fromLady Irwin College in 1964 and did her higher nurture from Briarcliff College, NY, USA in 1966.Theace designer had a chagrin beginning in a small village, attached Kolkata, in 1960, with fleet block printers andtwo tablets to flaunt about. With the transition of old age, fashion grew and so did her network. From being adesigner to an author, Ritu Kumar has been the master of the game. Her password Ashvin Kumar is director, whose has made films like Road to Ladakh (2002) and short filmLittleTerrorist(2004), which was put up for the2004Academy deliver for Live Action Short Film,and in which she did the costume design. Ritu Kumar is the largest & most respected designer brand in India today.Since 1969 she has developed aunique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her savvy of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroidies and a gloriously cryptical Indian aesthetic. ACHIEVEMENT HIGHLIGHTS 1966 Ritus first boutique opened in Delhi at D3 Defence resolution Link Road, New Delhi. This was thefirst ever boutique in Delhi. 1968 As a celebration of 21 years of Ritu, THE TREE OF LIFE, as audio visual fashion tableau wasmounted, by invitation the Crafts Museum in New Delhi. 1970 A fashion show called the Fashion Mood of the seventies. It was the very early attempt to bringsome professionalism into the ramp. 1972 Fashion disposition by RI TUS BOUTIQUE at the Tollygunge Club, Calcutta. 1974 RITUS BOUTIQUE opens at Bombay. 1975 She started a company called Kalamkari Designs Pvt. Ltd. jointly with her husband. Franchiseswere also started with Harrods London, Liberty, andLondon for brief periods. 1985 The ZARDOZI COLLECTION of traditional put out was exhibited at the festival of India in the USA. Ritus boutique was by this time was renamed simply as- RITU. 1990 Established RITU a shop within a shop at Paris, as an ongoing promotion of India 1994 Ritu was approached by Femina take out India to professionalize the wardrobes for the finalists of thecontestants. 1998 Lifetime motion Award by the National Institute of Fashion Technology. Ritu wasappointed on the lineup of Governors at NIFT. Outstanding Women Entrepreneur Award by the PHD-Chamber of Commerce. 2000 Lifetime achievement award set by Kingfisher Group. 2002 Launch of first sub brand Ritu Kumar Label. 2004 Selected as the President of FDCI board. Des igner of the year 2004 by F Awards. 2006 Bridal collection at the Lycra MTV Awards. Glam Womenswear(India) Award by Tuscan VerveZoom Glan Awards. 2007 Opened Ritu Kumars outlet in New York. 2008 Awarded knighthood for contribution to Arts & garner by the French government (Life Time Achievement Award).EARLY BEGINNING Concept development In the advanced 1960s India was going through profound changes plastics had re reposed mud, disposal and silverfactory produced papers and woods took the maneuver of sophisticated handicrafts and nylons displaced anancient hereditary pattern of cotton and silk. It was not only a battle between tradition and modernity it was also aconfrontation of lifestyles and value. During this time, a small chemical group who had benefited from unique opportunities of study and travel began tosee the depth of the craft and design heritage of their own awkward.They discovered that India was areservoir of minute skills. In an attempt to merge their intern ational experiences unneurotic with the skills oftheir people, they became aware that contemporary designers must revitalize their own roots and identity. This was essential to take Indian creative thinking out into the world in such a way that benefited both craftsmenand the modern consumer. Starting of the pretend Ritu began with hand block printers and two tablets in a small village near Kolkata. Mrs. Kumar became the first charwoman to introduce the boutique culture in India under the brand name Ritu.Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. Capital contribution less than Rs. 10,000 (estimated figure) TURNING POINT Snapshots of struggle phase She initially go about many problems for her business as she was a woman entrepreneur, which was a rare phenomenon. Confronted with the challenges associated with trying t o grade a designer business in a country facing infrastructural woes.Uninterrupted power, superior quality, and advanced skills were not soft available in India during the time. Promotional strategies 1. No trade good production in beginning due to deprivation of infrastructure. 2. Diversification rather than expansion. 3. Pioneered the term fashion in the Indian context. 4. Customer satisfaction. 5. Created an image of a reliable company. 6. brilliance of hand-made products. 7. The mix and match of the Indian and western wear. excursionTO SUCCESS Entrepreneurial traits 1. Determination She was determined to build up Ritu Kumars Boutique. . Confidence Started business in relatively new innovative field. Her confidence was laudable when comparing with the challenges that she has faced. 3. Motivation Employee feedbacks. Performance checks. Work place principles. 4. Risk Taker Mrs. Kumar became the first woman to introduce the boutique culture in India underthe brand name Ritu. 5 . Innovative She was the one who put forth the sizeableness of hand-made products as it can be as cost-effective as machine-made clothes and even more(prenominal) gorgeous than those. Principles and policy of enterprisePut forth the importance of hand-made products as it can be as cost-effective as machine-made clothes andeven more gorgeous than those. Ritu Kumar with her police squad of committed designers has come a long way. She has worked in general on cotton, silk and leather and produced some of the countrys most magnificentgarments. Ritu Kumars specialty is traditional Indian clothes, which highlights on the textile andembroidery heritage of India. But the mix and match of the Indian and western wear also holds a primeposition in her work.CONTRIBUTION moral philosophy and corporate social responsibility By putt forth the idea of hand made products she has industrious many people, especially the women andthe lower segments, mostly in villages. She had also tried to keep t he Indian values and ethics high, whichcan be seen throughout her work. Ritu has pioneered the term fashion in the Indian context, and more importantlyhas demonstrated that hand made products can be as remunerative and even moreglamorous than those made by the machine.