Rhetorical Analysis Ethos And Pathos - 921 Words

1. Use of rhetoric in the article is shown in the forms of Ethos and Pathos, however there was no use of Logos in this article as evidence. An example of the use of Ethos in the article is shown in this line, â€Å"There’s a bravery in just saying how you feel, especially in a culture where norms are put in place to discourage it.† The author demonstrates Ethos, by expressing the build up of character and the use of an honorable character trait, if one is able to express emotions freely in public without fear of ridicule. The use of Pathos is shown through the quote, â€Å"cool is effortless, cool is not caring too much.† This is Pathos because it is conveying to the reader that in modern society people will often regard in contempt the use of emotions, and that is a motion in society that needs to be discontinued. Throughout this entire article I observed countless times when Pathos was used to inform the reader and to use the audience’s emotions as an a dvantage, this was the most influential form of rhetoric used in this article. Furthermore, the purpose of this article was to inform the reader of emotions and their role in society. The author wanted to communicate to the audience that although society will promote that emotions aren’t cool, they are cool and a part of life. There was also a second purpose to this article, the authors goal was to persuade the reader that emotions are to be expressed, and they are nothing to be ashamed of. Emotions should be used to connect withShow MoreRelatedRhetorical Analysis : Use Of Ethos, Pathos, And Logos Essay1072 Words   |  5 PagesReflecting on the Rhetorical Analysis Writing this rhetorical analysis was a new experience to me. It proved to be very strenuous and took a lot of time to organize and think about exactly how to support everything. This rhetorical analysis has taught me how to use ethos, logos, and pathos while critically reading any text. This paper has helped me to understand that I even need ethos, logos, and pathos in my own work and how to incorporate it in my papers. This paper has been a great learning experienceRead MoreRhetorical Analysis : How Tactically Is Applies Pathos, Ethos, And Logos1084 Words   |  5 Pageschange minds? You must measure it’s through a multi-step analysis. A rhetorical analysis. A rhetoric analysis is a process by which a piece of writing is measured on â€Å"how tactically is applies pathos, ethos, and logos†, and how effectively it panders to its audience. If it fails to address the uses of all three appeals, and or it omits consideration of audience pandering, then it is not a rhetor ic analysis. Identified by Aristotle, Ethos, pathos, and logos, which are the three most use logical appealsRead MoreRhetorical Analysis Of Gandhi s Ethos, Pathos, And Logos ``918 Words   |  4 Pageswidely embraced for his focus on moral growth. Gandhi applies Aristotle s modes of persuasion by using ethos, pathos, and logos in order to convince his audience of his ideologies. In an article titled â€Å"Ethos, Pathos, and Logos† the author effectively explains what each modes of persuasion means, â€Å"Ethos is the ethical appeal, means to convince an audience of the author’s credibility or character. Pathos is the emotional appeal, means to persuade an audience by appealing to their emotions. Logos is theRead MoreRhetorical Analysis Of Rhetorical And Rhetorical Analysis1188 Words   |  5 Pages1. Rhetorical Analysis is the careful examination of texts, videos, and images to understand how they function in conveying their message. The definition of rhetorical analysis will he lp me better understand what I should be looking for when I receive a text, as rhetorical analysis is different than literary analysis. Therefore, the devices for each are also different (Lunsford et al. 88). 2. Intended audience is the initial step to any rhetorical analysis. If you are unable to identify an audienceRead MoreThe And Food For The Poor Charity Essay1551 Words   |  7 Pagesmultiple layers that are developed through very specific textual and contextual details and knowledge to help create an image of the organization. The THON philanthropy and Food For The Poor charity both deliver rhetorical messages though their logos which utilize both similar and opposing rhetorical ideals to convey their messages about the specific organizations. A comparison of the 2015 THON logo and the Food For The Poor logo helps to understand exactly how these artifacts deliver these messages. TheyRead MorePathos Rhetorical Analysis761 Words   |  4 PagesRhetorical Analysis: Ethos and Pathos For my Rhetorical Analysis I choose to use an advertisement that uses Ethos and Pathos to influence the intended audience. Ethos persuades audiences through celebrity endorsement. They find very intriguing celebrities that they think the particular audience would enjoy seeing. Pathos uses emotion to grab the viewers attention. With this advertisement they use humor. In an advertisement like this, combining a funny sketch and beloved actors Im sure SnickersRead MoreImproving The Work Force Of Apprenticeships820 Words   |  4 PagesCQ Research recently published a pro con article â€Å"Apprenticeships† were the two authors argue their side to the readers by using the rhetorical analysis using logos, ethos, and pathos. Robert I. Lerman is in favor of using apprenticeships in today’s workforce for millions of Americans. He uses rhetorical analysis to appeal to the readers. The first one is pathos which is using feelings, desires, or fears to influence readers. â€Å"A large-scale apprenticeships system will help the United States dealRead MoreSelf-Reflective Essay1685 Words   |  7 Pagesknowledge on rhetorical strategies and how to present arguments effectively. In the writings I have written, I feel that each writing works towards meeting the course goals. Logos, ethos, and pathos were strategies and ideas we were introduced to (if not already in the past) and were built upon throughout the quarter. The knowledge gained over the course of the quarter werent only those three types of appeals. Rhetorical strategies like proposals helped reinforce the course and using rhetorical analysisRead MoreEssay Banksy Was Here: The Invisible Man of Graffiti Art1195 Words   |  5 Pagesmysterious a spects of Banksy and his street art, Author Lauren Collins uses examples of his artwork and different locations where his street art has been seen. She also has quotations from Banksy included about his intent to remain anonymous. The rhetorical situation is a fundamental concept that addresses audience, purpose, author, constraints, and exigence. These different aspects help to support credibility, support and build arguments, and explain or provide evidence. Lauren Collins wrote â€Å"BanksyRead MoreRhetorical Strategy Of Ethos In Lean On Me By Joe Clark850 Words   |  4 PagesJoe Clark, our main protagonist in Lean on Me, uses the rhetorical strategy of ethos on several occasions. One example is when he makes his first major decision by expelling all the drug dealers and delinquents from the school within the first day of him being in charge. This demonstrates his credibility as an authority figure, given that he has the power to eliminate those bad influences from his school now that he is in charge. He was aggressive with his approach, but he gained the attitude of

Communication Is The Most Effective Form Of Business...

In a work environment communication is major factor. There are two forms of communication: oral communication and written communication. Oral Communication is the process of verbally transmitting to give and exchange information to another person (or people). Oral communication can be formal or informal. Formal types of oral communication are business lectures, presentations at business meetings, commencement speeches. Informal types of oral communication are discussions that take place in a business meeting, telephone conversations or face-to-face conversations. Oral communication has adapted along with technology allowing teleconferences, video chat. Most work places had adapted to using video conferences and teleconferences using a network to reach any and all stakeholders in any location. Written communication is the most important communication in a workplace. Written communication involves any type of message that makes use of the written word. Written communication is also th e most effective form of business communication. Examples of written communication in a workplace include: email, letters, proposals, contracts, brochures and advertisement, internet websites, faxes, newsletters. When communicating in a workplace understanding who your audience is can help determine the tools and forms and information you use and give to communicate. First understanding the subject and what your audience knows and needs to know can help you communicate appropriately. YourShow MoreRelatedCommunication Is The Most Effective Form Of Business Communication Essay949 Words   |  4 Pagesenvironment communication is major factor. There are two forms of communication: oral communication and written communication. Oral Communication is the process of verbally transmitting to give and exchange information to another person (or people). Oral communication can be formal or informal. Formal types of oral communication are business lectures, presentations at business meetings, commencement speeches. Informal types of oral communication are discussions that take place in a business meeting,Read MoreOrganizational Communication Essay1188 Words   |  5 Pagesslogan of global village, comm unication has become a burning issue. The world has turned into a global village, and one cannot survive alone. As man is a social animal, he cannot overcome worldly activities alone. For the fulfillment of daily activities and usual deeds, he needs help from other people and have to communicate with others. Infect, in habitual life everyone spend a lot of time in communicating i.e. writing, reading, talking and listening. People spent most of their time in communicatingRead MoreIndustrial and Organizational Psychology1680 Words   |  7 PagesINTRODUCTION Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with othersRead MoreIndustrial and Organizational Psychology1680 Words   |  7 PagesINTRODUCTION Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication helps managers to perform their jobs and responsibilities. Communication serves as a foundation for planning. All the essential information must be communicated to the managers who in-turn must communicate the plans so as to implement them. Organizing also requires effective communication with othersRead MoreCommunication Process1412 Words   |  6 PagesCommunication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and loss. It has become clear that effective business co mmunication is critical to the successful operation ofRead MoreEffective Communication For A Managerial Level1587 Words   |  7 PagesIt is critical to develop communication on a managerial level and to know your target audience; in addition, to determine the appropriate style and format of communicating with the audience. According to the business dictionary, the meaning of effective communication is A two way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employeesRead MoreEssay about Business Communication: What is Communication1502 Words   |  7 PagesIntroduction Business communication is abound in todays society. The ability to communicate has always had its advantages, with its rich history, and traditions, modern business communication is valued as a modern day concept. Business executives rate the ability of business communication skills as among the personal factors necessary in gaining a job. As stated by Hynes (2005)† effective business communication is the key to planning, leading, organizing, and controlling the resources of the organizationsRead MoreEfficient Business Communications in Companies Today Means Full Use of Social Media and Modern Technologies1411 Words   |  6 PagesIntroduction Communication is one of the most important factors in any organization or relationship. It is â€Å"the process of people sharing thoughts, ideas, information and feelings with each other in commonly understandable ways† (Hamilton, 2011, p. 3). When you can communicate properly in a business then it runs smoothly without communicational mistakes and misinterpretation. The main purpose of efficient business communications is to generate a positive, reliable and consistent reputation withRead MoreProfessional Communication1467 Words   |  6 PagesContents Page * Introduction 1 * Basic Communication 1 * Classification of Communication 1 * Objectives and purposes of Communications 1 * Scope of Communication in any functional Organization 2 * Different mediums of Communication 2 * Modes of Communication 2 * Barriers to Communication 3 * Principles of Effective Communication 3 * Business Correspondence Letters 3 * Enquiries, Quotations, ComplaintsRead MoreUnit 4 Business Level 3 Assignment 4665 Words   |  3 Pages4 Non- electronic communication involves the distribution of a message usually in the form of: Reports, Letters, Flow Charts, Invoices and even Verbal Communication amongst employees. This form of communicating is not as popular as it once was, but it provides businesses with other avenues to communicate instead of electronic communication. Furthermore, different types of communication suit contrasting businesses in addition to, the preference of people involved within a business. What Is Non- Electronic

IKEA Strategic Communication Strategy †MyAssignmenthelp.com

Question: Discuss about the IKEA Strategic Communication Strategy. Answer: Best Ideas in the campaign A campaign can be understood of as a series of advertisement message that share a single idea and a theme which make up an integrated marketing communication (IMC). These campaigns utilize diverse media channels over a particular time frame catering to its audience. Campaigns are launched to achieve an objective, usually of a large scale over a period of time. A campaign can have objectives like, increase in sales, communicating some product knowledge, educating the customer etc (Luxton, Reid Mayondo, 2015) The case study looks at the Swedish giant IKEA, which is not only surviving difficult economic times, but is rapidly expanding its retail presence in the Asia Pacific (APAC). One of the major highlights of IKEAs success has been its innovative multichannel distribution and communication strategy. IKEA was smart to notice that the retail market has evolved in terms of the purchasing behaviour, people were using high street retail chains to look for the product and then they track it down online to get the best buy. IKEA understood this pattern and wanted to make most of it. Hence, it entire strategic communication focussed towards getting the customer in the outlet and making them stay (Ngai Falkheimer, 2017) IKEA operates a highly effective multichannel distribution and communication strategy that successfully blends the physical outlet with a paper catalogue as well as online shopping (Garvey, 2017) Printing of 198 million copies, in 56 editions, in 27 different languages in the year 2010, was a great communicative strategy. Atmospheric and store design, IKEA quickly noticed that atmospherics, a term popularly coined by Philip Kilter, was a very important part of buyers behaviour. IKEA stressed on the store design as a part of its strategic communication, because it is a fact that, consumers interact in a pleasant atmosphere and thus IKEA captivated that aspect(Spence, Puccinelli, Grewal Roggeveen, 2014) IKEAs store entrances communicating the corporate logo and Brand Sweden connotations, all stores have exteriors and entrances emblazoned in colours match Swedish flag. Global surveys have associate Swedish products with extremely high level of quality, technological innovation, user friendliness and social responsibility (Kristoffersson, 2014) IKEA restaurant not only lets customers stay in the outlet for long, but also offers them low priced, exclusively Swedish menu which matches the brand value of the store, an absolutely brilliant strategy by maintaining the uniformity(Douma, 2016) Shoppers are constantly reminded of IKEAs value association via messages throughout the store. The shopping experience reinforces the concept of value obtained through self service, which is also communicated in the in store map (Wolf Wispeler, 2015) IKEAs another brilliant part of campaign was its flat pack furniture items, it sends out a clear message related to the added value that the customer gain by choosing to construct the items themselves (Tiwari, 2015) IKEA has prepared the store, with the communication in mind that its for the customers to shop themselves. In all their stores this communication is persistent, also their refund policies being fantastic, makes customers put their trust with IKEA Another key objective of the campaign is to keep the customers in the store for maximum time; this they manage by taking care of shoppers basic needs, child rooms, restaurants etc. This facilitates the customers to go through lengthy merchandize which are all over the store. A resolute concept and a great communicative strategy (Prange, 2016) The store increases its customer interaction by placing in kitchen planners, interior planners etc., and so more the interaction the chances of conversion increase by a fair amount. IKEA has a different communication strategy for its different target groups- for examples they have product range exclusive for singles, young families, the colouring of the interior is according to the target group, this all encompasses a beautiful designed communication strategy made for all its target groups. These are some of the best ideas of the campaign. IKEA sure is a market leader when it comes to taking the concept of Place from 7Ps of marketing this seriously and making something really engaging and big out of it. IKEAs entire communication strategy is based on the store designs and layout, its atmospheric and the way it pleases people, make them feel at peace and adds fun to their shopping experience (Lofgren, 2015) Bad Points of the campaign In the context of this case study, in my personal opinion I did not find any bad point in the campaign , but, yes , if relatively the campaign identifiers are kept in mind, some factors can be termed as inconsiderate or relatively bad. IKEA I order to engage with the customers keeps them busy in huge lines, allowing them a chance to view its entire product section and wide range of product. This is a good strategy of communication, knowing the day of shopping is a weekend or some relaxed day, but in normal daily hours, this would certainly bring in irritation to the customers as to why they have to go through the lengthy walk in order to make a purchase. Another communication strategy, which in my opinion is great but has certain flaws attached to it, for example when a shopper enters the store, he looks through the product he is wishing to purchase, and then have to get in the line which goes to the main hall, where the billing counter is, a lot of items are placed over their which does not suit the requirement of buyer, but are just kept to initiate impulse purchase. This is somewhat deceiving the customer, by luring them in, a good communication strategy for business but not so good for the pocket of customer. As mentioned earlier, the campaign of IKEA is flawless, with little or less scope to improvement, but yes, having said that, the store had some points in the campaign which lies at both sides of the spectrum. Goals and Objectives IKEA had specific goals related to the campaign as discussed in the case study, some of the strategies it used in order to achieve those goals are Goals Objectives Strategy Communicating corporate image and differentiate from competition Flat pack self-assembly furniture Low cost restaurant with Swedish food Special offers, loyalty card, membership, family card Staff uniforms Displays showing product quality testing Complement other channels of communication-for example media campaign support Consistent messages, images and themes throughout the store, even in rest rooms and caf that matches the communication of other channels as well. Catalogues available in store for customers to collect carry and make notes in. Communicate range of services and products on offer Visible and accessible staff help information points Store maps, layout information clear signage Facilitate efficient and friendly service delivery Staff uniforms Adequate parking Adequate check out and car pick up points Standardized design/formats across the network Increase the customer interaction and build relationship Store loyalty membership card Kitchen planners, catalogue dissemination etc. Create appeal for specific customer segments/target group Colour schemes and designs that appeal to specific target groups. Product ranges specific to the target group. Provide a comfortable shopping environment and favourable customer experiences Restaurant, child rooms, rest rooms Physically comfortable and aesthetically pleasing environment Appropriate temperature and humidity Use of complementary colour schemes. Learning from the campaign: IKEA believes in creating an experience for its customers, rather than the product. IKEA is one of the few companies who have understood very early, that the only way to get customers engage with the brand is by enriching their experience. Many companies have fail to understand this concept, and so keep on tweaking their product and services, and do not focus on the experience, IKEA though have kept its head high and worked towards enriching the experience of customer, which has helped them build a connect and relationship with the brand. IKEA has throughout maintained its brand identity, the signages, the Swedish flag design on the entrance of the stores, across the globe, resonates its values of great quality of product, technological innovation with its customer, this helps them in connecting with the customer. Its like if a person witnesses a kitchen, he would know its IKEAs kitchen, which is the strong brand identity of IKEA. The brand is great at designing its content; IKEA und erstands the relevancy and importance of good content creation. Its brilliant catalogues, in 27 different languages and in 50 different editions is a remarkable proof of it. IKEA does everything possible to know its customers really well, and hence uses kitchen planners, catalogue dissemination for it, the company has various forms lying around the store walkthroughs, where customers can leave in their feedback, and IKEA is one company who takes the feedback seriously in an ode to improve the customer experience. Future Idea Implementation The ideas in the campaign, gives an important insight on Atmospherics, IKEA with a strong focus on Place, from 7Ps of marketing has done wonders for it. IKEA is known all across the globe for its beautiful aesthetic store designs and layouts. Its out of the class designing, colours matching to the target group of the consumers, its in store merchandising etc. strikes a chord with its customers. Hence, my learning is, if you want to be best at your game, focus on all the 7Ps of marketing, keep the overall marketing communication consistent across all the channels and focus on enriching the customer experience with the brand (Li Zhang, 2016) References Ver?i?, D., 2016. Why Invest in Strategic Communication? Because It Creates Value.Communication Management Review,1(01), pp.28-40. Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication. Peppard, J. and Ward, J., 2016.The strategic management of information systems: Building a digital strategy. John Wiley Sons. Luxton, S., Reid, M. and Mavondo, F., 2015. Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), pp.37-46. Ngai, S.B.C. and Falkheimer, J., 2017. How IKEA turned a crisis into an opportunity.Public Relations Review,43(1), pp.246-248. Lfgren, O., 2015. Design by IKEA. A Cultural History. Tiwari, S., 2015.Standardized marketing strategies: a solution to the global competition? A case study of IKEA in Norway, Sweden, France and China(Master's thesis, Universitetet i Nordland). Douma, P., 2016.The fundamentals of a co-creation campaign(Master's thesis, University of Twente). Prange, C. ed., 2016.Market Entry in China: Case Studies on Strategy, Marketing, and Branding. Springer. Li, J. and Zhang, Y., 2016. Chinese Consumers Attitudes toward Experiential Marketing: The Case of IKEA. Spence, C., Puccinelli, N.M., Grewal, D. and Roggeveen, A.L., 2014. Store atmospherics: A multisensory perspective.Psychology Marketing,31(7), pp.472-488. Garvey, P., 2017. Consuming IKEA and Inspiration as Material Form.Design Anthropology: Object Cultures in Transition, p.101. Garvey, P., 2017. Consuming IKEA and Inspiration as Material Form.Design Anthropology: Object Cultures in Transition, p.101. Kristoffersson, S., 2014.Design by IKEA: a cultural history. Bloomsbury Publishing. Wolf, L. and Wispeler, A., 2015. Format Development and its Effects on Store ImageA Case Study on the inner-city IKEA Hamburg-Altona.

Lab Report Respiration Essay Example

Lab Report Respiration Paper After this period of exercise the same individual squeezed the litheness as many times as possible within one minute and the results were recorded. At least 10 minutes later, a second trial was completed using the same exact steps, also recording data. These steps were done with 4 subjects separately. In this experiment the independent variable was the prior exercise and the dependent variable was the amount of times the clothespin was squeezed. The constants in this experiment included the amount of exercise, the time allotted to each individual to squeeze the clothespin and similar clothespins. Results: Graph 1 This graph shows the differences in averages of the number of times the clothespin was squeezed with and without prior exercise. Table 1 This table shows the data collected from each individual person. The data includes two trials of squeezing the clothespin in a minute without prior exercise and two trials of squeezing the clothespin with prior exercise. The data shows that, on average, the individuals were able to squeeze the clothespin more exercise with prior exercise. Discussion: The data directly supports the hypothesis. With a small margin of error it is fair o state that, in fact, prior exercise increases the number of times individuals can squeeze a clothespin, on average. Both the averages and the sub-averages of squeezing the clothespin with prior exercise were greater than those without prior exercise. This is a valid conclusion because when individuals exercise their blood pumps more. This causes a larger circulation of oxygen and nutrients. Thus, with more nutrients and oxygen circulating through the working body cells of the finger, it will take less time for the body cells in the finger to tire out, as hey may have done without prior exercise. We will write a custom essay sample on Lab Report Respiration specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lab Report Respiration specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lab Report Respiration specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Suggestions for improvement: Despite being a superficially simple experiment, there were many potential sources of error present in conducting the experiment. The largest and most prevalent source of error was the counting of how many times the clothespin was squeezed in a minute. Even with the help of other group members, it was very difficult to count the number of times the clothespin was squeezed especially because it was averaging around 250 squeezes in a minute. Also as the clothespin was used more and more, it became worn down and perhaps became easier to squeeze, thus resulting in more squeezes after exercise. Some other confounding variables included the amount of exercise. If one of the individuals exercised with more determination or even with more force, it would be more likely to get their heart rate higher. Also some individuals may have eaten more energy efficient food and had gained more energy than other individuals. Another significant variable was the kind of exercise. If the type of exercise involved any of the muscles used in squeezing the clothespin, then it would be extremely detrimental to the results of the experiment. The goal of the exercise is not to tire out the muscles but rather to get the heart rate up. In a controlled laboratory there are several ways to prevent these errors and confounding variables. In order to count the clothespin squeezes accurately, one may attach a high tech counting device. This would greatly improve results. Also if there were a controlled exercise that involved none of the muscles used in the experiment it would eliminate several errors and confounding variables. Also to decrease error verbal, increasing sample size would have a substantial effect. Suggestions for further research: During this experiment several questions were left unanswered and provided suggestions for further research. One of these questions was if increased squeezing of the clothespin was correlated with an increase in heart rate in general. To test this one would have to test different ways of getting someones heart rate up such as exercise, scaring, and making them nervous, then make sure that the heart rates are the same, and finally test if the increased heart rate verbal allows that individual to squeeze the clothespin more, or if it is just after exercise. Another question that was left unanswered was whether a repetition of squeezing the clothespin over a series of months causes the individual to squeeze the clothespin more. To test this one would have to have a large amount of people squeeze clothespins for an allotted time every day for a month, or so. Then the tester would collect all the data and see whether there was an increase in the number of times the individuals were able to squeeze the clothespin within the allotted time.